{"id":111993,"date":"2025-04-23T11:30:28","date_gmt":"2025-04-23T01:30:28","guid":{"rendered":"https:\/\/propertyupdate.com.au\/?p=111993"},"modified":"2025-03-14T09:43:48","modified_gmt":"2025-03-13T22:43:48","slug":"heres-how-to-outperform-99-of-your-neighbours","status":"publish","type":"post","link":"https:\/\/propertyupdate.com.au\/heres-how-to-outperform-99-of-your-neighbours\/","title":{"rendered":"Here\u2019s how to outperform 99% of your Neighbours"},"content":{"rendered":"<p class=\"p1\">Investor behaviour matters a lot.<\/p>\n<p class=\"p1\">In fact, it probably matters more than skill.<\/p>\n<p class=\"p1\">To understand why this is true, first, you need to understand one fundamental concept: Invest<i>ment<\/i>\u00a0returns and invest<i>or<\/i>\u00a0returns are almost always different.<\/p>\n<p class=\"p1\"><span class=\"s1\">In 1999, I was working diligently doing my job as an investment advisor or financial planner (I was never sure what to call myself back then). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As far as I understood it, my job was to search for investments that would generate above-average returns for my clients. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>That\u2019s what the entire industry was built on,<\/strong> and really, that\u2019s what clients thought they hired me to do.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Above-average returns are called \u201calpha,\u201d and finding even a little of it was worth any trouble.<!-- <div class=\"adplugg-tag\" data-adplugg-zone=\"michael_yardney_wr_body_\"><\/div> -->\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"the_sentiment_campaign_body_\"><\/div> <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The search for alpha was why investment firms hired bright people and gave them bigger computers than the \u201cother guys.\u201d <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As I was searching for a little alpha anywhere I could find it, I ran across a little annual study done by Dalbar. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This study attempts to find out how investors compare to the average investor. <\/span><\/p>\n<div class=\"notes\"><div class=\"notes-inner\"><span class=\"icon\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/propertyupdate.com.au\/wp-content\/themes\/oldpaper\/img\/note.svg\" alt=\"pencil icon\"><\/picture><\/span><p><span class=\"tips-notes\">Note: <\/span><strong>You see, investment returns are not the same as investor returns.<\/strong><\/p><\/div><\/div>\n<p class=\"p1\"><span class=\"s1\">Investment returns that you see in the paper or in marketing material are based on the assumption that you invest a lump sum at the beginning of the period, and then you leave it alone. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You do not buy or sell.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You do not change your mind and trade to another fund.\u00a0\u00a0<!-- BODY -->\r\n<!-- \/21854739906\/BooksAll \r\n<div class='gam-all googlead' id='div-gpt-ad-1591967275697-0'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1591967275697-0'); });\r\n  <\/script>\r\n<\/div> -->\r\n\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"books_of_michael_yardney_body_\"><\/div><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You just buy once and hold.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Investor returns measure your real-life return. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">The return you earn as you buy and sell your investments, or switch from one investment to another in your search for the next hot thing (remember our search for alpha?).\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Well, for as long as Dalbar has been doing their study, the result has been shocking! <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The latest update is not much different from the one I read back in 1999. <\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">The study uses the S&amp;P 500 as a proxy for the \u201caverage investment.\u201d<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"> For the 20-year period ending 2007, the average investment return was 11.81%. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The average investor return was 4.48%.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Now think about this for a moment: the entire industry is based on the idea that their job is to find the best investments, and in the process, they are killing the patient. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The well-intentioned search for alpha is resulting in the average real-life person underperforming the S&amp;P 500 by over 7%. <\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">That is crazy stuff.\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">When I realised the implications, my entire job changed.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I realised that investment success is not about skill\u2014it is about behaviour.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I could not figure out why this story was not being told anywhere.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> I\u00a0<\/span>even remember reading an issue of Consumer Reports that went into great detail about how to save a per cent on fees by buying no-load mutual funds.<\/p>\n<p class=\"p1\"><span class=\"s1\">Then, buried in the article was one sentence that mentioned the Dalbar study and warned people about this 7% problem.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Three pages devoted to saving a per cent, one sentence that mentioned a massive problem but offered no ideas for solving it! <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I started telling the story everywhere I could. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I drew this sketch on the whiteboard at every client meeting and at every public speaking engagement.\u00a0<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-112407 size-full img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/003_S00058_Behavior_Gap_Original_large.jpg\" alt=\"investment returns\" width=\"479\" height=\"365\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/003_S00058_Behavior_Gap_Original_large.jpg 479w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/003_S00058_Behavior_Gap_Original_large-300x229.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<div class=\"notes\"><div class=\"notes-inner\"><span class=\"icon\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/propertyupdate.com.au\/wp-content\/themes\/oldpaper\/img\/note.svg\" alt=\"pencil icon\"><\/picture><\/span><p><span class=\"tips-notes\">Note: <\/span><strong>It turns out my job was not to find great investments but to help create great investors.<\/strong><\/p><\/div><\/div>\n<p class=\"p1\"><span class=\"s1\">If all you had to do was buy good (versus great) investments and then behave correctly that would change everything.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> I decided that the search for alpha didn\u2019t matter (turns out it\u2019s a fool\u2019s errand anyway, but I didn\u2019t know that at the time) if you lost 7% in the process just because of bad behaviour.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I decided to leave the complex task of finding the best investment to smart guys with big computers; I was going to focus on the simple problem of helping people behave correctly.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It turns out that outperforming your neighbour is not about finding better investments, it is about behaving better.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0<\/span>Wow, if this is true, think of what it does to your life. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">No more Jim Cramer, no more late nights after work trying to find the next Microsoft.\u00a0<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-112406 size-full img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/046_S00393_Outperform99Neighbors_large.jpg\" alt=\"good investments\" width=\"479\" height=\"365\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/046_S00393_Outperform99Neighbors_large.jpg 479w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/07\/046_S00393_Outperform99Neighbors_large-300x229.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">If this is true (year after year, studies tell the same story), then the focus is really on the few things that you control.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If this is true, your relationship with a financial planner should be based on trust.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If this is true, we can focus on the simple, but not easy, task of becoming a better investor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The lesson is that investment success isn\u2019t about skill. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It\u2019s about behaviour.<\/span><\/p>\n<p><em>Editors note: This article was originally published a number of years ago and has been republished for the benefit of our many new readers.<\/em><\/p>\n<!-- \/21854739906\/successend \r\n<div id='div-gpt-ad-1652270249974-0' class='gam-diff googlead' style='min-width: 320px; min-height: 200px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1652270249974-0'); });\r\n  <\/script>\r\n<\/div> -->\r\n\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"guide_to_investing_successfully_mobile_\"><\/div>\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"guide_to_investing_successfully_desktop_\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Investor behaviour matters a lot. In fact, it probably matters more than skill. To understand why this is true, first, you need to understand one fundamental concept: Investment\u00a0returns and investor\u00a0returns are almost always different. In 1999, I was working diligently doing my job as an investment advisor or financial planner (I was never sure what&#8230;<\/p>\n","protected":false},"author":69,"featured_media":121889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[54,653],"tags":[1016],"class_list":["post-111993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-property-updates","category-personal-finance","tag-money-and-you"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here\u2019s how to outperform 99% of your Neighbours<\/title>\n<meta name=\"description\" content=\"Investor behaviour matters a lot.\u00a0In fact, it probably matters more than skill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s how to outperform 99% of your Neighbours\" \/>\n<meta property=\"og:description\" content=\"Investor behaviour matters a lot.\u00a0In fact, it probably matters more than skill.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/\" \/>\n<meta property=\"og:site_name\" content=\"Property Update\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T01:30:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T22:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/neighbours-1024x681.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carl Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propertyupdate.com.au\/heres-how-to-outperform-99-of-your-neighbours\/\",\"url\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/\",\"name\":\"Here\u2019s how to outperform 99% of your Neighbours\",\"isPartOf\":{\"@id\":\"https:\/\/propertyupdate.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/neighbours-1160x772.jpg\",\"datePublished\":\"2025-04-23T01:30:28+00:00\",\"dateModified\":\"2025-03-13T22:43:48+00:00\",\"author\":{\"@id\":\"https:\/\/propertyupdate.com.au\/#\/schema\/person\/e48d7472d74e3d84942f5df19f541d4d\"},\"description\":\"Investor behaviour matters a lot.\u00a0In fact, it probably matters more than skill.\",\"breadcrumb\":{\"@id\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/#primaryimage\",\"url\":\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/neighbours-1160x772.jpg\",\"contentUrl\":\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/neighbours-1160x772.jpg\",\"width\":2000,\"height\":1331,\"caption\":\"Neighbours\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/behaviorgap.com\/outperform-99-of-your-neighbors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/propertyupdate.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Here\u2019s how to outperform 99% of your Neighbours\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/propertyupdate.com.au\/#website\",\"url\":\"https:\/\/propertyupdate.com.au\/\",\"name\":\"Property Update\",\"description\":\"Real Estate Investing Advice &amp; 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