{"id":160403,"date":"2022-02-03T16:30:40","date_gmt":"2022-02-03T05:30:40","guid":{"rendered":"https:\/\/propertyupdate.com.au\/?p=160403"},"modified":"2022-02-03T17:01:05","modified_gmt":"2022-02-03T06:01:05","slug":"generation-x-the-pragmatic-demographic-now-helming-australia","status":"publish","type":"post","link":"https:\/\/propertyupdate.com.au\/generation-x-the-pragmatic-demographic-now-helming-australia\/","title":{"rendered":"Generation X, the pragmatic demographic now helming Australia"},"content":{"rendered":"<p><strong>Generation X born, who was born in 1964 to 1981, is a much smaller generation than it could have been.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-160408 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-3-300x225.jpg\" alt=\"Gen X 3\" width=\"300\" height=\"225\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-3-300x225.jpg 300w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-3-600x450.jpg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-3.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The contraceptive pill was introduced in 1961 \u2014 that means the birth rates in Australia fell from 3.1 in 1964 down to 1.9 in 1981, the last year of Gen X.<\/p>\n<p>So at the same time migration to Australia also dropped \u2014 in the 1970s the migration rate was about a half of what it used to be in the 1960s.<\/p>\n<p>So our Gen X, a small generation, comes of age in the 1980s and 1990s.<\/p>\n<p>In 1975 a no-fault divorce was introduced in Australia meaning the crude divorce rate really shot up and there were many divorces.<\/p>\n<p>Gen X was the first generation that saw their parents split up, at least in large numbers.<\/p>\n<div class=\"lyte-wrapper\" title=\"Gen X: the pragmatic generation shaping the 2020s\" style=\"width:640px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_NN0RfcWtIPQ\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/NN0RfcWtIPQ\/hqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/NN0RfcWtIPQ\" \/><meta itemprop=\"duration\" content=\"PT5M16S\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-07T03:17:34Z\" \/><\/div><div id=\"lyte_NN0RfcWtIPQ\" data-src=\"https:\/\/i.ytimg.com\/vi\/NN0RfcWtIPQ\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Gen X: the pragmatic generation shaping the 2020s<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/NN0RfcWtIPQ\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/NN0RfcWtIPQ\/0.jpg\" alt=\"Gen X: the pragmatic generation shaping the 2020s\" width=\"640\" height=\"340\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"This video summarizes my latest column (read for free here, there is no pay wall): https:\/\/thenewdaily.com.au\/life\/2021\/10\/30\/the-stats-guy-generation-x\/ Gen X (born 1964-81) is a smaller generation than it could&#039;ve been. The contraceptive pill was introduced in 1961, Australian migration intake in the 1970s was much lower than in the 1960. They turned out to be a very pragmatic, somewhat cynical, generation that lacks a entrepreneurial drive. The 2020s will be their decade as they will take over most top leadership positions in Australia. Let&#039;s connect on social media: LinkedIn https:\/\/www.linkedin.com\/in\/simonkuestenmacher Twitter https:\/\/twitter.com\/simongerman600 Facebook https:\/\/www.facebook.com\/SimonGerman600 Instagram https:\/\/www.instagram.com\/simongerman600 If you are interested in commissioning demographic research for your organisation, please reach out via: https:\/\/www.tdgp.com.au\/ If you need a speaker for your next conference or a boardroom briefing please reach out via: https:\/\/www.simonkuestenmacher.com\"><\/div><\/div><div class=\"lL img-responsive\" style=\"max-width:100%;width:640px;margin:5px auto;\"><\/div><\/p>\n<p>Coloured TV entered Australia in the 1970s, and then Gen X had constant access to US culture, particularly through Hollywood movies and TV shows \u2014 that gave them the US-centric view of the world.<\/p>\n<p><a href=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160406 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2.jpeg\" alt=\"Gen X 2\" width=\"817\" height=\"460\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2.jpeg 817w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2-800x450.jpeg 800w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2-600x338.jpeg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-2-300x169.jpeg 300w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/a><\/p>\n<p>And Gen X, of course, was the first generation that lived through their parents' divorce and they saw their mums join the workforce at high rates as well.<\/p>\n<p>So that means that Generation X really thought that gender equality is the way to go, and this is still one of their pet-project that they are carrying through with them to this day. <!-- <div class=\"adplugg-tag\" data-adplugg-zone=\"simon_kuestinmacher_wr_body_\"><\/div> -->\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"the_sentiment_campaign_body_\"><\/div><\/p>\n<p>And they also got put into daycare because both of their parents worked; so when they came home from school, quite often they came into an empty house, and they were called the 'latch-key' generation, and that made them a very practical and independent generation.<\/p>\n<p>They saw their parents work long hours in jobs they didn't like so they put family happiness first.<\/p>\n<p>Their parents were happy to forego family time for family income \u2014 that's nothing that Gen X is willing to do.<\/p>\n<p>Gen X is the only segment of the population that has much lower rates of entrepreneurship, simply because they are not willing to forego their family time for that time of intensive running for business.<\/p>\n<p>Gen X is really a big family generation.<\/p>\n<p>They are still pretty sarcastic and skeptical of the world because they view the elders with a bit of suspicion, and this generation's cynicism is, of course, famously captured by <em>Chandler Bing<\/em> in <em>Friends<\/em> (Matthew Perry who played the role is, of course, Gen X himself), and this is the quintessential Gen X TV show:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160410 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/chandler.jpg\" alt=\"Chandler\" width=\"938\" height=\"600\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/chandler.jpg 938w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/chandler-800x512.jpg 800w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/chandler-600x384.jpg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/chandler-300x192.jpg 300w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/p>\n<h2>So what does this mean when you deal with Gen X?<\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-160409 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-4-496x692.jpg\" alt=\"Gen X 4\" width=\"217\" height=\"303\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-4-496x692.jpg 496w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-4-215x300.jpg 215w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/gen-x-4.jpg 592w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/strong><\/p>\n<p>Well, they are a generation that researches to death every feature of every leaf blower they purchase.<\/p>\n<p>So don't moralise when you deal with them, highlight the products and the features, and that will do.<\/p>\n<p>Traditionally we often skip over Gen X when we are talking about the generations simply because they are sandwiched between two big generations, the Baby Boomers and the Millennials, but we must not make that mistake of skipping Gen X in the 2020s.<\/p>\n<p><strong>We do have the top-leadership positions being handed out to people in their 50s \u2014 they become Prime Minister at 52, CEO at 54, etc.<\/strong><\/p>\n<p>Already, every single Prime Minister and Premier in Australia is a Gen X or almost everyone.<\/p>\n<p><a href=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160405 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x.jpg\" alt=\"Politicians Gen X\" width=\"1160\" height=\"538\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x.jpg 1685w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x-800x371.jpg 800w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x-600x278.jpg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x-300x139.jpg 300w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x-1491x692.jpg 1491w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2021\/12\/politicians-gen-x-1536x713.jpg 1536w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/a><\/p>\n<p>So we have already started handing-over over power in the political sphere to Gen X which means that Gen Xs are values of work-life balance and family-focus, and they are going to be amplified.<\/p>\n<p>We will also see gender equality, equal pay measures \u2014 the gender pay gaps are going to close much faster than anyone predicts.<\/p>\n<p>So this is what's happening in top leadership, but it also means that there are certain projects that are not going to be pushed by the Gen Xs \u2014 climate change, for example, isn't a top priority for Gen X.<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\" style=\"color: #808080;\">Note: This video and blog summarizes my column in <a style=\"color: #808080;\" href=\"https:\/\/thenewdaily.com.au\/life\/2021\/10\/30\/the-stats-guy-generation-x\/\" target=\"_blank\" rel=\"noopener\">The New Daily<\/a><\/span><\/p>\n<p><span style=\"color: #ff9900;\"><strong>ALSO READ: <\/strong><\/span><a href=\"https:\/\/propertyupdate.com.au\/generations-quick-overview-of-the-baby-boomers-reinventing-retirement\/\" target=\"_blank\" rel=\"noopener\">Generations: A quick overview of the Baby Boomers who are reinventing retirement<\/a><\/p>\n<div class=\"adplugg-tag\" data-adplugg-zone=\"the_sentiment_campaign_mobile_\"><\/div>\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"the_sentiment_campaign_desktop_\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generation X born, who was born in 1964 to 1981, is a much smaller generation than it could have been. The contraceptive pill was introduced in 1961 \u2014 that means the birth rates in Australia fell from 3.1 in 1964 down to 1.9 in 1981, the last year of Gen X. So at the same&#8230;<\/p>\n","protected":false},"author":125,"featured_media":160404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-160403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-property-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generation X, the pragmatic demographic now helming Australia<\/title>\n<meta name=\"description\" content=\"Generation X born, who was born in 1964 to 1981, is a much smaller generation than it could have been. 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