{"id":188522,"date":"2025-04-21T15:30:27","date_gmt":"2025-04-21T05:30:27","guid":{"rendered":"https:\/\/propertyupdate.com.au\/?p=188522"},"modified":"2025-03-27T11:28:12","modified_gmt":"2025-03-27T00:28:12","slug":"melbourne-apartments-where-you-can-still-buy-at-2015-prices","status":"publish","type":"post","link":"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/","title":{"rendered":"Melbourne Apartments: Where You Can Still Buy at 2015 Prices"},"content":{"rendered":"<p>If you\u2019ve been watching Melbourne\u2019s property market closely,\u00a0you\u2019ll know it\u2019s been a two-speed market in recent years.<\/p>\n<p>While established houses in gentrified inner- and middle-ring suburbs have pulled ahead, many apartments have been stuck in reverse gear.<\/p>\n<p class=\"\" data-start=\"745\" data-end=\"770\">But something\u2019s shifting.<\/p>\n<p class=\"\" data-start=\"772\" data-end=\"1043\">However, new PropTrack data reveals there are still 13 Melbourne suburbs where apartment prices remain <em data-start=\"866\" data-end=\"873\">below<\/em> 2015 levels.<\/p>\n<p class=\"\" data-start=\"772\" data-end=\"1043\"><strong>That\u2019s right, some units are effectively selling at decade-old prices.<\/strong><\/p>\n<p class=\"\" data-start=\"772\" data-end=\"1043\">And yet, ironically, this might not be the \u201cbargain\u201d it appears to be at first glance.<\/p>\n<p class=\"\" data-start=\"1045\" data-end=\"1234\">Let\u2019s unpack what\u2019s happening.<\/p>\n<p class=\"\" data-start=\"1045\" data-end=\"1234\">And why the Allan government\u2019s plan to inject thousands of new apartments into 50 so-called \u201cactivity centres\u201d could be a ticking time bomb for capital growth.<\/p>\n<p data-start=\"1045\" data-end=\"1234\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-post-fullsize wp-image-122258 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-800x533.jpg\" alt=\"Units Sep 0\" width=\"800\" height=\"533\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-800x533.jpg 800w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-600x400.jpg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-300x200.jpg 300w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-768x512.jpg 768w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-1024x683.jpg 1024w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0-1160x773.jpg 1160w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2018\/09\/units_sep_0.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 data-start=\"1045\" data-end=\"1234\"><span class=\"toc_link\" id=\"where-you-can-still-buy-at-2015-prices\">Where you can still buy at 2015 prices<\/span><\/h2>\n<p class=\"\" data-start=\"1285\" data-end=\"1541\">The numbers don\u2019t lie.<\/p>\n<p class=\"\" data-start=\"1285\" data-end=\"1541\">In Werribee South, the median unit price today is $402,500\u2014over $100,000 <em data-start=\"1385\" data-end=\"1392\">below<\/em> its 2015 median.<\/p>\n<p class=\"\" data-start=\"1285\" data-end=\"1541\">Essendon North, Flemington, Abbotsford, and Prahran are all showing similar declines of 6\u201320% over the past decade.<\/p>\n<p class=\"\" data-start=\"1543\" data-end=\"1608\">That\u2019s a long time for capital growth to stagnate or go backward.<\/p>\n<p class=\"\" data-start=\"1610\" data-end=\"1839\">But here\u2019s what\u2019s interesting: many of these areas had a sharp influx of new developments\u2014particularly investor-grade apartments\u2014in the mid-2010s. <!-- \/21854739906\/sppall \r\n<div id='div-gpt-ad-1642591295372-0' class='gam-all googlead' style='min-width: 320px; min-height: 480px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1642591295372-0'); });\r\n  <\/script>\r\n<\/div> -->\r\n\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"strategic_property_plan_body_\"><\/div><\/p>\n<p class=\"\" data-start=\"1610\" data-end=\"1839\">Think of it as an oversupply hangover that\u2019s lingered longer than anyone expected.<\/p>\n<p class=\"\" data-start=\"1841\" data-end=\"2094\">Yet recently, a few of these suburbs have started to show signs of life.<\/p>\n<p class=\"\" data-start=\"1841\" data-end=\"2094\">Docklands, once the poster child for underperformance, has finally clawed its way back into positive territory.<\/p>\n<p class=\"\" data-start=\"1841\" data-end=\"2094\">Strathmore and Maribyrnong are also showing improvement.<\/p>\n<p class=\"\" data-start=\"2096\" data-end=\"2214\">It seems the worst may be behind us.<\/p>\n<p class=\"\" data-start=\"2096\" data-end=\"2214\">But before investors rush in thinking this is the bottom, there\u2019s a major caveat\u2026<\/p>\n<h2 data-start=\"2096\" data-end=\"2214\"><span class=\"toc_link\" id=\"the-activity-centres-plan-good-intentions-poor-execution\">The \u201cActivity Centres\u201d Plan: good intentions, poor execution?<\/span><\/h2>\n<p class=\"\" data-start=\"2288\" data-end=\"2536\">The Victorian Government\u2019s plan to concentrate on new apartment development around 50 key \u201cactivity centres\u201d is meant to address the housing supply.<\/p>\n<p class=\"\" data-start=\"2288\" data-end=\"2536\">But the danger here is that we\u2019re not just repeating the mistakes of the past\u2014we could be amplifying them.<\/p>\n<p class=\"\" data-start=\"2538\" data-end=\"2731\">These activity centres are likely to become magnets for high-rise, high-density builds, particularly those aimed at affordability rather than liveability.<\/p>\n<p class=\"\" data-start=\"2538\" data-end=\"2731\">And that\u2019s where red flags start waving.<\/p>\n<p class=\"\" data-start=\"2733\" data-end=\"3069\">Commentators rightly point out that zoning issues and bank lending criteria could create financing headaches for first-time homebuyers and investors alike.<\/p>\n<p class=\"\" data-start=\"2733\" data-end=\"3069\">Properties zoned for mixed-use or dense development are often frowned upon by banks\u2014resulting in lower valuations, tougher lending terms, or outright rejections.<\/p>\n<p class=\"\" data-start=\"3071\" data-end=\"3255\">Add in the risk of oversupply, particularly in areas without strong owner-occupier demand or lifestyle appeal, and you\u2019re left with an asset class that may once again underperform.<\/p>\n<h2 data-start=\"3071\" data-end=\"3255\"><span class=\"toc_link\" id=\"why-some-apartments-lose-value-over-time\">Why some apartments lose value over time<\/span><\/h2>\n<p class=\"\" data-start=\"3308\" data-end=\"3457\">There\u2019s a fundamental problem with many of the new units built in the last 10\u201315 years: they\u2019re constructed to a<strong> price point, not a quality standard.<\/strong><\/p>\n<p class=\"\" data-start=\"3459\" data-end=\"3697\">The depreciation on these buildings is real and rapid, particularly for investor-grade stock with low land-to-asset ratios.<\/p>\n<p class=\"\" data-start=\"3459\" data-end=\"3697\">Take note that when the building ages faster than the land appreciates, the overall value stagnates (or declines).<\/p>\n<p class=\"\" data-start=\"3699\" data-end=\"3923\">This is why I always warn investors: <em data-start=\"3736\" data-end=\"3778\">not all properties make good investments<\/em>.<\/p>\n<p class=\"\" data-start=\"3699\" data-end=\"3923\">Especially apartments in large complexes, with high body corporate fees, poor natural light, minimal scarcity, and no real point of difference.<\/p>\n<p class=\"\" data-start=\"3925\" data-end=\"4122\">Remember, you\u2019re not just buying an address\u2014you\u2019re buying a <em data-start=\"3985\" data-end=\"4022\">piece of land with future potential<\/em>.<\/p>\n<p class=\"\" data-start=\"3925\" data-end=\"4122\">With many of these high-density builds, the land component is minimal.<\/p>\n<p class=\"\" data-start=\"3925\" data-end=\"4122\">And that\u2019s a growth killer.<\/p>\n<p data-start=\"3925\" data-end=\"4122\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-post-fullsize wp-image-166919 img-responsive\" src=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-800x533.jpg\" alt=\"Apartments\" width=\"800\" height=\"533\" srcset=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-800x533.jpg 800w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-300x200.jpg 300w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-1038x692.jpg 1038w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-1536x1024.jpg 1536w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments-600x400.jpg 600w, https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2022\/07\/apartments.jpg 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 data-start=\"3925\" data-end=\"4122\"><span class=\"toc_link\" id=\"so-should-you-buy-units-in-todays-market\">So, should you buy units in today\u2019s market?<\/span><\/h2>\n<p class=\"\" data-start=\"4178\" data-end=\"4217\">That depends entirely on your strategy.<!-- \/21854739906\/sppall \r\n<div id='div-gpt-ad-1642591295372-0' class='gam-all googlead' style='min-width: 320px; min-height: 480px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1642591295372-0'); });\r\n  <\/script>\r\n<\/div> -->\r\n\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"strategic_property_plan_body_\"><\/div><\/p>\n<p class=\"\" data-start=\"4219\" data-end=\"4489\">If you\u2019re a first homebuyer looking for an affordable entry point, there may still be value in established units in blue-chip suburbs with strong fundamentals.<\/p>\n<p class=\"\" data-start=\"4219\" data-end=\"4489\">But steer clear of the newer towers unless you\u2019re getting exceptional value and plan to live there long term.<\/p>\n<p class=\"\" data-start=\"4491\" data-end=\"4719\">If you\u2019re an investor, think twice before chasing a \u201ccheap\u201d apartment just because it\u2019s cheaper than it was in 2015.<\/p>\n<p class=\"\" data-start=\"4491\" data-end=\"4719\">Ask <em data-start=\"4612\" data-end=\"4617\">why<\/em> it\u2019s still cheap.<\/p>\n<p class=\"\" data-start=\"4491\" data-end=\"4719\">If the answer is oversupply or high body corp fees, keep walking.<\/p>\n<p class=\"\" data-start=\"4721\" data-end=\"4784\">That said, the outlook for quality apartments is improving.<\/p>\n<p class=\"\" data-start=\"4786\" data-end=\"5067\">As\u00a0 PropTrack economist <a href=\"https:\/\/www.realestate.com.au\/news\/author\/anne.flaherty\/\" target=\"_blank\" rel=\"noopener\">Anne Flaherty<\/a> points out, it\u2019s becoming increasingly expensive to build new apartments, thanks to soaring construction costs, planning delays, and tighter developer margins.<\/p>\n<p class=\"\" data-start=\"4786\" data-end=\"5067\">That\u2019s likely to constrain future supply, particularly at the affordable end of the market.<\/p>\n<p class=\"\" data-start=\"5069\" data-end=\"5331\">We\u2019re already seeing a shift toward higher-end units.<\/p>\n<p class=\"\" data-start=\"5069\" data-end=\"5331\">Over 50% of the apartments currently listed on realestate.com.au are priced above $1 million.<\/p>\n<p class=\"\" data-start=\"5069\" data-end=\"5331\">That tells you a lot about where developers are heading, and it also creates a vacuum at the more affordable level.<\/p>\n<p class=\"\" data-start=\"5333\" data-end=\"5499\">That vacuum could support price growth in well-located, established apartments, provided they offer the right mix of scarcity, land value, and owner-occupier appeal.<\/p>\n<h2 data-start=\"5333\" data-end=\"5499\"><span class=\"toc_link\" id=\"the-bottom-line\">The bottom line<\/span><\/h2>\n<p class=\"\" data-start=\"5527\" data-end=\"5665\">There\u2019s no denying that some Melbourne apartments are still selling at \u201c2015 prices.\u201d<\/p>\n<p class=\"\" data-start=\"5527\" data-end=\"5665\">But there\u2019s usually a reason they\u2019ve underperformed.<\/p>\n<p class=\"\" data-start=\"5667\" data-end=\"5811\">With more high-density development slated for these new activity centres, we may see history repeat itself, at least in the short-to-medium term.<\/p>\n<p class=\"\" data-start=\"5813\" data-end=\"5985\">My advice?<\/p>\n<p class=\"\" data-start=\"5813\" data-end=\"5985\">Don\u2019t be tempted by price alone.<\/p>\n<p class=\"\" data-start=\"5813\" data-end=\"5985\">Focus on quality over quantity.<\/p>\n<p class=\"\" data-start=\"5813\" data-end=\"5985\">And if you\u2019re investing, think long-term\u2014look for scarcity, strong local demand, and land value.<\/p>\n<p data-start=\"5813\" data-end=\"5985\">\r\n<!-- \/21854739906\/MelbDiff \r\n<div class='gam-diff googlead' id='div-gpt-ad-1591963125912-0'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1591963125912-0'); });\r\n  <\/script>\r\n<\/div> -->\r\n\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"melbourne_buyers_agents_mobile_\"><\/div>\r\n<div class=\"adplugg-tag\" data-adplugg-zone=\"melbourne_buyers_agents_desktop_\"><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been watching Melbourne\u2019s property market closely,\u00a0you\u2019ll know it\u2019s been a two-speed market in recent years. While established houses in gentrified inner- and middle-ring suburbs have pulled ahead, many apartments have been stuck in reverse gear. But something\u2019s shifting. However, new PropTrack data reveals there are still 13 Melbourne suburbs where apartment prices remain&#8230;<\/p>\n","protected":false},"author":145,"featured_media":178138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[54,3],"tags":[],"class_list":["post-188522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-property-updates","category-property-investment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melbourne Apartments: Where You Can Still Buy at 2015 Prices<\/title>\n<meta name=\"description\" content=\"If you\u2019ve been watching Melbourne\u2019s property market closely,\u00a0you\u2019ll know it\u2019s been a two-speed market in recent years. While established houses in...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melbourne Apartments: Where You Can Still Buy at 2015 Prices\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve been watching Melbourne\u2019s property market closely,\u00a0you\u2019ll know it\u2019s been a two-speed market in recent years. While established houses in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/\" \/>\n<meta property=\"og:site_name\" content=\"Property Update\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T05:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T00:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2023\/09\/melbourne.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Ballota\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/\",\"url\":\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/\",\"name\":\"Melbourne Apartments: Where You Can Still Buy at 2015 Prices\",\"isPartOf\":{\"@id\":\"https:\/\/propertyupdate.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/propertyupdate.com.au\/melbourne-apartments-where-you-can-still-buy-at-2015-prices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.propertyupdate.com.au\/wp-content\/uploads\/2023\/09\/melbourne.jpg\",\"datePublished\":\"2025-04-21T05:30:27+00:00\",\"dateModified\":\"2025-03-27T00:28:12+00:00\",\"author\":{\"@id\":\"https:\/\/propertyupdate.com.au\/#\/schema\/person\/ca74deb7a2795903449bc94b86a0efbb\"},\"description\":\"If you\u2019ve been watching Melbourne\u2019s property market closely,\u00a0you\u2019ll know it\u2019s been a two-speed market in recent years. 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